The new standard in modern fragrance.
discoverintroducing laundry day
A verdant sun-filled citrus.
“There’s something deeply uplifting about springtime and the reawakening it signifies. We wanted to capture that feeling in a bottle so the energy and freshness of spring can be evoked year round - no matter what season you’re in,” – Frances Shoemack, Abel Founder
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our story
For nearly a decade, our mission has been to create the world’s best 100% natural perfume without compromising on ethics or aesthetics, and in doing so, inspire positive change. Born in Amsterdam and now calling Wellington, New Zealand home, you can find our collection in a thoughtful edit of the world’s top stores, across 25 countries.
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our standard
Ingredient Purity.
100% Natural. 0% Petrochemical.
Future Forward.
Natural science and biotechnology for precision scent-making.
Conscious Consumption.
Considered, thoughtful edits and a less-is-more philosophy.
Nourished by Nature.
Nothing artificial. Just beautiful scents, with regenerative properties.
our standard
Introducing 100% natural room sprays
You’ve been asking for Abel in your home since day one. Scent your space with an elevated scent ritual created using our newest 100% natural, plant-derived and non-toxic Room Sprays, crafted with ingredients that bring nature inside in the most elegant way.
shop nowIntroducing 100% natural room sprays
latest journal post:
in conversation — Julia Khan Anselmo and her mother, Sandy
In honour of Mother’s Day, we spoke to Julia Khan Anselmo, founder of Feisty Feast, and her mother Sandy about what they’ve learned from each other, how they stay connected in different time zones, and their rituals.
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